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Sheet AM-02 · Project 03 · Rev. CCommercial film & photo

Coca-Cola Santa

Director of photography on a Santa campaign for Coca-Cola Southwest Beverages, produced by Grit Productions on a 40 by 17 foot LED wall stage.

Client
Coca-Cola Southwest Beverages
Year
2023
Role
Director of photography
With
Grit Productions
The projectCoca-Cola Southwest Beverages

The campaign took three production days: a pre-light, a rehearsal and the shoot, all on a 40 by 17 foot LED wall stage.

The stage was lit with fifteen Aputure 600X fixtures through a 20 by 20 Magic Cloth overhead, with two 12 by 12 half-grid frames and Aputure 1200D lights on the stage floor. It was shot on two RED Komodo cameras.

Sources

A performer in a Santa suit, round glasses and white gloves leans out of the window of a red vintage truck, holding a glass bottle of Coca-Cola up to the lens mid-line, snow falling behind.
Fig. 01 · A character played straight down a wide lens, close, on a built set.AM-W-04
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Joey Arcisz · Dallas, TexasProduction / Licensing