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Sheet AM-02 · Project 02 · Rev. CCommercial film & photo

U.S. Polo Assn. campaigns

Joey Arcisz has been director of photography on U.S. Polo Assn. campaigns since 2018, from Palm Springs and Malibu to Denver and Charleston.

Client
U.S. Polo Assn.
Year
2018 to now
Role
Director of photography
With
Genius House Media · Tracksuit Productions
The projectU.S. Polo Assn.

Genius House Media brought Joey onto the brand in 2018. Since 2024 he has worked with Tracksuit Productions, who produce and direct while he builds the look and shoots.

The work is seasonal lifestyle campaigns. Three of the productions became national TV spots, and the Charleston production also runs across twelve official U.S. Polo Assn. YouTube edits.

Where it was shot

Palm Springs · Malibu · Denver · Charleston

Service

Brand campaign production

Sources

  • First-party. The facts on this page are from the project page on joeyarcisz.com.
  • Independent. A U.S. Polo Assn. marketing lead publicly credited Joey and Genius House Media on the Joshua Tree campaign. Credit source.
Project page on joeyarcisz.com(opens in a new tab)
A rider in a white cap on a grey horse walks up a dirt track at sunset, two more riders far behind, a Joshua tree in silhouette against a hazy orange sky, dust hanging in the backlight.
Fig. 01 · Backlight, dust and a long lens, so the desert does the work.AM-W-02
A woman in a pale blue shirt and denim shorts rides a white horse along the wet sand at the water's edge, a wave breaking against dark rocks behind her and a rocky point beyond, in low evening light.
Fig. 02 · A rider held on a long lens along the surf line, in the last of the light.AM-W-01
A woman in a snow-dusted felt hat and dark coat stands beside a white horse with a hand on its bridle, snow falling heavily, trees fading into the storm behind.
Fig. 03 · Heavy snowfall kept soft against a dark coat and a white horse.AM-W-08
Straight down on a pale yellow convertible: a blonde woman in a mint shirt and shorts sits on the trunk with one white sneaker up on the rear deck, a bag on the back seat, the car parked on a concrete drive.
Fig. 04 · A top-down frame that turns the car into a graphic.AM-W-09
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All workCoca-Cola Southwest Beverages
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Joey Arcisz · Dallas, TexasProduction / Licensing